Content Marketing

Content Marketing plays a crucial role to help firm keep up with the Cut-throat competition. Content marketing is a strategy marketing which focuses on creating and distributing relevant, consistent and focused content to attract targeted audience to drive profitable customer action. Max3Logic has an effective command over content marketing services and has refined expertise in this field. Our expert team is well-versed with the fact that in the end what matters is the quality of content, our simplified way of promotions is by advertising, blogs submissions, SEO credentials etc.


Content Marketing Strategy

  • An effective content marketing strategy is built on two pillars that you (hopefully) have already.
  • A set of robust, strategic personas, and An understanding of your typical buyer’s journey.
  • Each content asset should appeal to one (or two) personas at each stage of their buying journey, gently nudging them to the next stage.
  • For more help and inspiration in filling out your content marketing strategy, check out the Content Marketing Tactical Plan. This workbook is more than just info - it’s a hands-on journey complete with persona exercises, content arc charts, calendar templates, and more.

How We Do?

A strong content marketing strategy, we includes a variety of content types, so as individual pieces begin to take shape, there are some specific things to keep in mind to the client.

  • Blog Posts

    Distill your content marketing strategy into your blog schedule/strategy. The company blog can and should be used to cross-promote other content, which will help keep posts on a consistent schedule. If you don’t have a marketing team member who is familiar with SEO, this is one area where you might want to consult a professional.
  • Ebooks

    Ebook content should follow some sort of narrative structure, and include a lot of good, visual design. The goal of an ebook is to educate (rather than entertain), but make sure to keep the language conversational if that is consistent with your brand and personas.
  • Cheat Sheets

    These are short (two or three pages at most). That means there won’t be a lot of room for big images, so you’ll want to use text formatting to make them easy for a reader to quickly scan through. Link or point to other resources for more in-depth learning.
  • Workbooks and Templates

    A great way to keep your brand in front of buyers, while also being really helpful. These resources should be designed for print and made as interactive and practical as possible.
  • Whitepapers and Reports

    These are similar to an ebook in that they are primarily educational materials, but whitepapers and reports are generally less graphically designed and use language that is a little more professional. They can also create opportunities to partner with other organizations.
  • Infographics

    The name says it all: just give readers info and graphics. Use as little text as possible for the former, and let the latter tell the story. If you don’t have a killer graphics artist in-house, this is one for which you might want to work with a professional.
  • Slide Decks

    Slide decks are a great format for breaking down complex ideas into simple steps or bite-sized pieces. Keep the slides simple: minimal text in one font throughout, and use big images & graphics.
  • Video

    The trick to effectively using video as part of a content strategy is keeping it as timeless as possible. Otherwise, you risk wasting resources (time and money) updating videos every year. High-quality video content can also be used to expose your brand to YouTube’s large and active audience.
  • Case Studies

    Build case studies with real numbers and complete stories. This will help keep the content focused on the value and results, not the brand.
  • Branding

    Your brand identity needs to reflect the vision of your organization and connect with your customers at an emotional level and communicate how you will make their life better. Our approach starts with understanding current customer perceptions of the problem your organization is solving and where there is a gap in terms of customer requirements. Our services include
  • Brand Strategy
  • Logo and Graphic Design
  • Website Design and Development
  • Social Media Management
  • Online Public Relations (OPR)

Content Marketing and Social Media

Social media is one of the primary vehicles for a content marketing campaign—especially the more entry-level, entertaining pieces. There are three tiers of social media promotion for your content:

  • Facebook

    Facebook is still the biggest social network, and while it is the fastest-growing, that growth is slowing and shifting. At the beginning of last year, Facebook usage was growing fastest among older adults. As of January 2015, Facebook users are most likely to be college-educated, lower-income women.
  • Twitter

    Emerging markets account for 78% of the traffic on Twitter, with India as one of the fastest-growing. Statistically speaking, Twitter users tend to be recent college graduates living in urban areas.
  • LinkedIn

    LinkedIn is commonly known as the professional social network, and it’s obvious that its users are serious. Sixty-four percent of social referrals to corporate websites come from LinkedIn, compared to 17% from Facebook and 14% from Twitter. A glance at the demographics demonstrates that LinkedIn has the greatest percentage of college-educated, higher-income users of all the major social channels.
  • Pinterest

    Consumers love Pinterest. Forty-seven percent of online shoppers have made a purchase because of a Pinterest recommendation, and Pinterest generates 4x more revenue (per click) than Twitter. Pinterest users tend to be more affluent women living in rural areas.

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