Have a limited budget for marketing? Well, most business owners are faced with the very same issue. The good news is that you don’t have to spend hundreds of thousands of pounds to reach your customers via their mobile phones. On the contrary, it is one of the most affordable ways to advertise your products or service, build a brand name and boost loyalty.
with most things in this world, what you pay is what you get when it comes to marketing too. This, however, is not the case with mobile marketing. Unlike other low cost marketing options such as sending e-mails that virtually have no effect because they are deleted without being even opened, mobile marketing such as sending SMSes is very effective because over 90 percent of mobile phone owners read every SMS they receive.
Reach the targeted audience
Every business wants to reach a specific group of consumers to benefit from marketing campaign. And this is why mobile marketing is one of the most effective marketing strategies. In order to be able to reach mobile users, you need to have their phone numbers and permission to send them promotive material. As a result, only those who are interested in your products or service will give you their phone number. Mobile marketing thus enables you to reach more potential buyers at a considerably lower cost than other marketing methods such as TV or radio ads, billboards, etc.
Most marketing campaigns need time to show results. Mobile marketing, on the other hand, yields immediate results. Most people don’t only have their mobile phone always with them but they also have the tendency to read their messages as soon as they receive them.